Browse 45+ Google Display ad examples sourced from high-performing campaigns. Clone any design, swap in your product, and get a finished ad in seconds.
Google display ad examples play a different game than social. Placements sit on third-party sites next to content, which means the ad has to grab attention without the feed context that Instagram and TikTok rely on. Retargeting drives most GDN volume — someone already saw the product, and the display ad's job is to remind, not introduce. Creative that hammers price, discount, or social proof out-converts brand-building visuals almost every time.
Size fragmentation is the real pain point. Standard placements include leaderboard (728x90), medium rectangle (300x250), large rectangle (336x280), skyscraper (160x600), half-page (300x600), and mobile banner (320x100). Responsive display ads let Google auto-resize a single creative across placements, but static uploads still perform better for brands with strong visual identity. Text-to-image ratio runs higher than social — GDN audiences expect copy, pricing, and a clear CTA inside the frame.
Display ad examples below cover every standard GDN size and format pattern. Pick a layout that fits your retargeting or prospecting goal, then clone it with your product and palette applied.
Why Clone AdsGDN retargeting converts on reminders, not revelations. If the creative doesn't show a price, a discount, or a concrete benefit in the first glance, it's wallpaper. Burst callouts (20% OFF, FREE SHIPPING, $9.99) in high-contrast color do more work than any hero shot.
Medium rectangle at 300x250 is the highest-volume placement on GDN by a wide margin. Design the layout to work at that size, then extend the composition to leaderboard and skyscraper. Creative that only looks good at half-page wastes the cheapest inventory.
Unlike social, GDN ads need a visible CTA button drawn into the creative — Google doesn't overlay a native CTA the way Meta and TikTok do. Shop Now, Get 20% Off, or Learn More rendered as an actual button inside the image lifts CTR meaningfully. Outline it, color it, make it look clickable.
Standard sizes include leaderboard 728x90, medium rectangle 300x250, large rectangle 336x280, skyscraper 160x600, half-page 300x600, and mobile banner 320x100. Responsive display ads auto-resize from one upload, but static creative at specific sizes often outperforms responsive on CTR because responsive output can assemble in generic-looking ways.
Yes, more than any social platform. GDN audiences expect pricing, offers, and CTAs drawn into the image — no native CTA overlay exists like Meta provides. Headlines should run 4-6 words, discount bursts in contrast color, and a visible button element with CTA text. Text-heavy creative outperforms minimalist design on display.
Responsive display ads are cheaper to produce and Google rewards them with wider distribution. Static uploads at specific sizes outperform on CTR when creative quality is high, because responsive output often auto-assembles in ways that look generic. Best approach: run responsive for prospecting reach, static for retargeting conversion.
GDN CPCs run $0.50-2.00 for prospecting across most DTC verticals — meaningfully cheaper than Search but with lower intent. Retargeting CPCs sit in the $1-3 range. B2B and finance display CPCs climb to $4-8 because competition pushes bids up. Display works hardest as a retargeting layer, not a primary conversion channel.
DTC incumbents (Warby Parker, Allbirds, Casper) run heavy retargeting programs on GDN because audiences who viewed PDPs on their Shopify stores are the cheapest conversions available. SaaS players like HubSpot and Shopify itself use GDN for mid-funnel retargeting to webinar signups and trial users. Finance brands (Robinhood, SoFi) dominate skyscraper and half-page inventory because those formats carry the regulatory disclosures small banner sizes can't fit.
Clone any google display ad example. Upload your product photo. Seconds later, you have a finished ad ready to launch. Pick your dimension — 3 on Free/Basic, all 14 on Pro and Ultimate. No design skills. No Photoshop.
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