AG1 by Athletic Greens Ad Examples

Browse 45+ AG1 by Athletic Greens ads ad examples sourced from high-performing campaigns. Clone any design, swap in your product, and get a finished ad in seconds.

Updated June 2026

AG1 runs one of the most disciplined ad programs in DTC, and the discipline is a single SKU repeated until it's memorable. Every ad shows the same white pouch on black or forest green, sometimes with a scoop, sometimes with a glass of green liquid. No product line, no seasonal flavors, no limited editions. One bag, everywhere.

Creative follows a tight pattern. Dark, moody palettes — black, charcoal, deep green, occasional warm amber from the liquid. Testimonial-driven copy with named hosts (Andrew Huberman, Tim Ferriss, Joe Rogan) anchoring credibility. Ingredient call-outs like "75 vitamins, minerals, and whole-food-sourced ingredients" sit in clean sans-serif blocks. Video ads skew heavier on podcast clips and founder explainers; static ads lean on ingredient infographics and before-morning-routine imagery. Facebook, Instagram, and YouTube pre-roll carry most of the spend.

Our AG1 ad examples collection gathers product hero shots, podcast host stills, and ingredient-callout carousels that built the brand. Filter by format to find the pouch-on-black statics, the Huberman quote cards, and the morning-routine lifestyle spots that cycle across placements. Each entry shows where the ingredient count lives, how the amber liquid gets styled, and which host-endorsement framing a given placement leans on.

AG1 It's a Match — Split Lifestyle & Product. Brand: AG1 by Athletic Greens. This ad effectively uses a split-screen layout to connect lifestyle benefits with a product offer, optimized for vertical mobile feeds. The composition features two circular elements: a smiling woman enjoying AG1 on the left, symbolizing 'energy levels,' and the AG1 Welcome Kit on the right, detailing the product. A vibrant red heart visually links these two concepts, reinforcing the 'It's a Match' theme. The clean, muted green and off-white color palette evokes natural health and premium quality, aligning with the brand's organic positioning. Text hierarchy is clear: brand name, main headline, then specific benefits under each circle, culminating in a bright green CTA. This design guides the eye smoothly, making the value proposition immediately understandable and actionable for the target audience. The overall aesthetic is minimalist yet informative, ideal for quick consumption on platforms like Instagram or TikTok.. Headline: It's a Match. Primary text: More love for your energy levels* AG1 Welcome Kit with FREE Vitamin D3+K2 drops and 5 Travel Packs. Why this ad works: Visual split-screen connects benefit and product — The ad cleverly uses a split-screen with a lifestyle image on one side and the product kit on the other, linked by a heart icon. This immediately communicates the 'match' between the user's desired outcome (energy) and the product solution. This visual storytelling is highly effective for quick comprehension on mobile feeds, driving engagement by showing rather than just telling. Organic color palette reinforces brand values — The muted green and off-white background create an organic, natural, and clean aesthetic. This color choice subtly reinforces AG1's health and wellness positioning, appealing to consumers seeking natural supplements. The vibrant green CTA button provides a strong contrast, drawing immediate attention to the desired action without clashing with the overall serene brand identity. Clear offer drives conversion intent — The ad clearly outlines the AG1 Welcome Kit with specific freebies (Vitamin D3+K2 drops and 5 Travel Packs). This explicit value proposition reduces friction for potential customers, making the initial purchase more appealing. Detailing the offer upfront helps drive conversion by providing a tangible incentive, especially for new customer acquisition campaigns.. Specs: Brand: AG1 by Athletic Greens, Industry: Health & Wellness, Platform: Instagram, Format: Static, Audience: Women 25-34AGZ Nightly Rest & Restore — Product & Benefit Shot. Brand: AG1 by Athletic Greens. This ad employs a clean, vertical layout optimized for mobile feeds, particularly Instagram. The composition strategically places the product and a prepared drink on the right, balanced by illustrative benefit icons on the left, guiding the eye through the product's journey. A muted, earthy background fosters a sense of calm and natural wellness, aligning with the sleep aid product. The text hierarchy is clear: a prominent, benefit-driven headline at the top, followed by a supportive sub-headline, and a distinct call-to-action at the bottom. The "NEW" sticker adds urgency and highlights a product launch. Color psychology leverages deep purples and pinks for the packaging, signaling rest and a modern approach to wellness. This design effectively communicates product benefits and brand identity in a scroll-stopping format.. Headline: Support Your Sleep. No Melatonin Needed.. Primary text: Supports restful, restorative sleep with a melatonin-free formula you can trust.* AGZ supports your natural sleep cycle with research-backed adaptogens, herbs, and minerals to help you ease into impactful sleep, and wake up feeling restored.. Why this ad works: Addresses key consumer pain point directly — The headline "No Melatonin Needed" directly tackles a common concern for sleep aid users, positioning AGZ as a superior, natural alternative. This immediate differentiation builds trust and attracts consumers wary of melatonin's side effects or dependency, driving higher engagement from a specific, informed audience segment. Visual journey clarifies product benefits — The simple, sequential icons ("Wind Down," "Restful Sleep," "Wake Refreshed") visually articulate the product's multi-stage benefits. This infographic-style approach simplifies complex information, making it easily digestible and memorable for the viewer. It creates an aspirational narrative, showing the desired outcome of using the product. Calming aesthetic reinforces product purpose — The ad's overall clean and muted color palette, featuring an off-white background and deep purple/pink product packaging, evokes a sense of calm and natural wellness. This aesthetic perfectly aligns with a sleep aid, subconsciously reassuring the viewer of the product's gentle efficacy and promoting a feeling of tranquility, enhancing brand perception.. Specs: Brand: AG1 by Athletic Greens, Industry: Health & Wellness, Platform: Instagram, Format: Static, Audience: GeneralAG1 Hugh Jackman — Celebrity Endorsement with Stats. Brand: AG1 by Athletic Greens. Celebrity endorsement drives this AG1 ad, featuring Hugh Jackman smiling with the product. The layout strategically places the recognizable figure and key benefit statistics against a clean white background, ensuring maximum visibility and minimal distraction. The vibrant AG1 green for text highlights crucial data points, reinforcing health and vitality. Composition uses Hugh's gaze to draw attention to the headline, then guides the eye down to the quantifiable results. This vertical format is optimized for mobile platforms like Instagram or TikTok, where a familiar face and clear, concise messaging quickly capture attention. The text hierarchy prioritizes the aspirational headline, followed by bolded percentages, effectively communicating both emotional appeal and scientific backing. This blend of celebrity trust and data-driven claims makes the ad highly persuasive for health-conscious audiences.. Headline: Start Your Mornings Like Hugh.. Primary text: FEEL THE RESULTS IN JUST 2 WEEKS. 79% felt less tired after meals† 80% felt their digestion improved† †Is a third party single-arm, closed label interventional study of 104 healthy adults ages 25-55 assessing self-perceived efficacy of AG1. Had been over 3 months.. Why this ad works: Celebrity endorsement builds instant trust — Hugh Jackman's recognizable, healthy image immediately lends credibility and aspiration. His genuine smile suggests authentic enjoyment, making the product more appealing. This bypasses initial skepticism, drawing viewers in and establishing a strong, trustworthy connection with the brand, which is crucial for health supplements. Quantifiable benefits drive persuasion — Presenting '79% felt less tired' and '80% felt their digestion improved' with bold percentages offers concrete, data-backed results. This scientific validation, even with a small disclaimer, enhances perceived efficacy and addresses common health concerns directly, building trust and demonstrating tangible value for potential customers. Clean, bright aesthetic highlights product and talent — The minimalist white background ensures Hugh Jackman and the AG1 shaker bottle stand out without distraction. This clean presentation reinforces a sense of health and purity, aligning perfectly with a wellness product. It makes the ad feel premium and trustworthy, allowing the celebrity and product to be the undisputed focal points.. Specs: Brand: AG1 by Athletic Greens, Industry: Health & Wellness, Platform: Instagram, Format: Static, Audience: Men 35-44AG1 by Athletic Greens — Product Comparison Layout. Brand: AG1 by Athletic Greens. This ad employs a clear comparison layout, effectively showcasing the evolution of the AG1 product. The clean white background and brand's signature green/teal palette reinforce a sense of health, trust, and scientific backing. Compositionally, the side-by-side product shots immediately draw the eye to the "before and after" narrative, with a prominent headline setting the stage for improvement. The detailed bullet points, strategically placed below each product, provide a scannable hierarchy of benefits and scientific claims. Optimized for platforms like Instagram or Facebook, its direct, informative approach cuts through noise, appealing to users seeking clear product differentiation and evidence-based benefits. The ad's low text overlay on the product images themselves keeps the visual clean, while the comparison text provides depth.. Headline: The best just got BETTER.. Primary text: AG1: Research backed, User-reported benefits only, 2.9x increase in gut bacteria, Ingredient-based research. AG1 Next Gen: Clinically shown to support gut health†, Now with 5 upgraded probiotic strains, 10x more beneficial gut bacteria†, Backed by 4 clinical trials.. Why this ad works: Direct comparison highlights product evolution — The side-by-side presentation of the old and new AG1 products instantly communicates an upgrade. This visual comparison is highly effective for showing progress and justifying a new version, allowing consumers to quickly grasp the improvements without extensive reading. It leverages existing brand familiarity to build excitement for the 'Next Gen' version. Benefit-driven bullet points build trust — The clear, concise bullet points under "AG1 Next Gen" articulate specific, clinically proven benefits. Using checkmarks and quantifiable metrics like "10x more beneficial gut bacteria" provides immediate credibility and addresses potential customer skepticism, driving consideration through evidence-based claims. This approach resonates with health-conscious consumers. Clean aesthetic reinforces health & science — The minimalist white background combined with the brand's distinctive green packaging and text creates a clean, professional aesthetic. This visual language subtly communicates scientific rigor and health focus, aligning with the product's premium positioning and reassuring consumers about its quality and efficacy. It enhances brand perception and trustworthiness.. Specs: Brand: AG1 by Athletic Greens, Industry: Health & Wellness, Platform: Instagram, Format: Static, Audience: Fitness EnthusiastsAG1 by Athletic Greens — Cost Comparison Layout. Brand: AG1 by Athletic Greens. This ad employs a split-screen layout, anchoring the AG1 product bottle on the left while dedicating the right side to a detailed value proposition. The deep, natural green background, a brand signature, combined with crisp white text, creates a high-contrast, clean aesthetic that reinforces the headline's message of "simplicity." The composition strategically places the aspirational headline at the top, followed by a clear, itemized comparison table. This table directly addresses a common consumer pain point by showcasing how AG1 replaces multiple supplements and offers significant cost savings. Optimized for vertical mobile feeds like Instagram, the ad's strong visual hierarchy and minimalist design ensure readability and immediate comprehension, effectively stopping the scroll. The low text overlay, despite the detailed table, maintains focus on the core value, making it highly effective for consideration-stage marketing.. Headline: Feel the power of simplicity. Primary text: AG1 can replace Multivitamin & Mineral Probiotic Greens Superfood Stress Adaptogen Immune Support Mood Support Total per month $79** $140. Why this ad works: Direct cost comparison highlights value — The ad explicitly lists individual supplement costs versus AG1's combined price. This immediately quantifies the financial benefit, making the value proposition undeniable and easy to grasp for potential customers. It directly addresses the complexity and expense of managing multiple supplements, positioning AG1 as a streamlined, cost-effective solution for comprehensive health. Clean, high-contrast design for readability — The deep green background with crisp white text ensures excellent readability, crucial for conveying detailed information like a price comparison table. This minimalist approach prevents visual clutter, allowing the core message to stand out effectively on mobile screens. The color choice also subtly reinforces the natural, health-focused brand identity. “Feel the power of simplicity” headline — This headline perfectly frames the ad's core benefit beyond just cost savings. It appeals to a desire for ease and efficiency in health routines, resonating with busy individuals looking to streamline their supplement intake. The aspirational yet practical message sets the stage for the detailed value proposition that follows.. Specs: Brand: AG1 by Athletic Greens, Industry: Health & Wellness, Platform: Instagram, Format: Static, Audience: GeneralAG1 Black Friday Welcome Kit — Product Grid. Brand: AG1 by Athletic Greens. This ad employs a clean grid layout to showcase a Black Friday welcome kit, effectively communicating value through multiple free items. The minimalist aesthetic, dominated by a muted cream background and AG1's signature dark green, reinforces a premium, health-conscious brand identity. Each bonus item is clearly photographed and labeled, creating a transparent and trustworthy presentation. This composition is highly optimized for platforms like Instagram, where visual clarity and digestible information stop the scroll. The clear text hierarchy, with a prominent headline and concise item descriptions, guides the viewer's eye through the offer, making the value proposition immediately understandable. The generous negative space around each product prevents visual clutter, enhancing focus. This approach leverages visual appeal and clear value communication to drive new subscriptions, appealing to an audience seeking tangible benefits and a premium experience.. Headline: Don't Miss the AG1 Black Friday Welcome Kit™. Primary text: + Bonus Cap, Travel Sticks & Vitamin D3+K2 Free Shaker Free AG1 Hat Free Canister Free Vitamin D3+K2 Free 5 Travel Stick Packs Free Scoop. Why this ad works: Clear Grid Layout for Easy Value Perception — The organized grid presents six distinct bonus items, each with a clear image and label. This structure allows viewers to quickly grasp the breadth of the Black Friday offer, making the value proposition immediately apparent and reducing cognitive load, which is crucial for quick decision-making in fast-paced social feeds. Brand-Consistent Color Palette Reinforces Trust — The use of AG1's signature dark green against a clean, muted cream background maintains strong brand consistency. This color scheme evokes a sense of natural health and premium quality. It subtly reinforces brand identity and trust, making the promotional offer feel integrated rather than a standalone, generic discount. Highlighting Multiple Bonuses Drives Perceived Value — By explicitly listing and visually representing six free items, the ad significantly increases the perceived value of the "Welcome Kit." This strategy leverages the psychological principle of scarcity and abundance, making the overall offer feel more substantial and exclusive, compelling potential subscribers to act quickly during the Black Friday period.. Specs: Brand: AG1 by Athletic Greens, Industry: Health & Wellness, Platform: Instagram, Format: Static, Audience: ProfessionalsAG1 by Athletic Greens — Timeline Results Layout. Brand: AG1 by Athletic Greens. This ad employs a split-screen layout, effectively dividing attention between a prominent product shot on the right and a benefit-driven timeline on the left. The clean, minimalist aesthetic, featuring an off-white background and vibrant green accents, reinforces a sense of natural health and vitality, aligning with the product's purpose. Compositionally, the vertical timeline guides the viewer's eye through progressive benefits, while the large AG1 bottle anchors the visual, providing product recognition. A bright green discount callout, strategically placed near the product, creates urgency and enhances value perception. Optimized for vertical platforms like Instagram Stories or Reels, its clear hierarchy and concise information are designed for quick consumption. The text hierarchy prioritizes an engaging question, followed by data-backed results, and then a compelling offer, making it easy to digest key information and build trust.. Headline: How will AG1 make me feel?. Primary text: After 30 days: 97% of participants felt more energy. After 60 days: 82% of participants felt less stressed. After 90 days: 97% of participants noticed less cravings during the day. *to a single-arm study conducted on 35 healthy adults ages 25-48 assessing the self-perceived efficacy of AG1 over 3 months.. Why this ad works: Benefit-driven timeline builds trust — The sequential presentation of results (30, 60, 90 days) with specific percentages and benefits leverages social proof and scientific backing. This approach systematically addresses potential customer skepticism, demonstrating long-term efficacy and building credibility for the product. It moves beyond generic claims to tangible outcomes. Clear visual hierarchy for quick comprehension — The ad uses distinct font sizes and colors to guide the eye. The headline poses a direct question, followed by easily digestible bullet points. The product bottle is large and central. This structured approach ensures that even a quick glance conveys the core message and benefits, crucial for fast-scrolling environments. High-contrast discount drives urgency — The bright green "Save £83" callout immediately grabs attention against the muted background and product. Its placement near the product reinforces the value proposition directly. This visual pop is effective for driving immediate action, converting interest into consideration or purchase by highlighting a significant financial incentive.. Specs: Brand: AG1 by Athletic Greens, Industry: Health & Wellness, Platform: Instagram, Format: Static, Audience: ProfessionalsAG1 by Athletic Greens — Split Screen Lifestyle. Brand: AG1 by Athletic Greens. This ad utilizes a compelling split-screen layout, dedicating the left half to concise, benefit-driven text and the right to an aspirational lifestyle image. The layout strategy effectively balances information delivery with emotional appeal, crucial for performance-focused supplements. Color psychology leverages a clean, muted green for branding and calls-to-action against an off-white background, signaling health and trustworthiness without being overly clinical. The composition guides the eye from the bold headline to key benefits and a clear call-to-action, reinforced by the dynamic image of cyclists, implying vitality. Optimized for platforms like Instagram, this format ensures readability on mobile while providing engaging visual context. Text hierarchy is clear, with the main value proposition prominent, followed by supporting details and a strong offer, making it easy for the target audience to grasp the core message quickly.. Headline: High performers get it. AG1.. Primary text: Energy, immune & digestive support Vitamins, minerals, antioxidants, probiotics & more NSF Certified for Sport®. Why this ad works: Split-screen balances information and aspiration — The ad effectively uses a split layout to present both the logical benefits (text) and emotional appeal (lifestyle image). This dual approach addresses both rational and emotional triggers, crucial for converting health-conscious consumers who seek both efficacy and an aspirational lifestyle, leading to higher engagement and consideration. Benefit-driven headline targets specific audience — "High performers get it. AG1." directly speaks to an ambitious, health-conscious demographic. This headline creates immediate relevance and a sense of exclusivity, prompting the target audience to engage further by implying AG1 is essential for their success and well-being, driving qualified clicks. Clear value proposition with strong social proof — The bullet points clearly outline key benefits (energy, immune, digestive support) and ingredients, reinforced by "NSF Certified for Sport®". This third-party certification builds trust and credibility, especially vital for athletes and health enthusiasts, reducing perceived risk and increasing conversion likelihood by validating product claims.. Specs: Brand: AG1 by Athletic Greens, Industry: Health & Wellness, Platform: Instagram, Format: Static, Audience: Fitness EnthusiastsAG1 Dr. Huberman — Testimonial Lifestyle Shot. Brand: AG1 by Athletic Greens. This ad leverages a powerful testimonial from Dr. Andrew Huberman, a highly credible figure in health and wellness. The vertical composition places the quote prominently at the top, immediately grabbing attention with an authoritative statement. Dr. Huberman is positioned slightly off-center, naturally engaging with the AG1 product in his hand, lending authenticity. The dark, minimalist background ensures focus remains on the subject and the product, conveying a sophisticated yet grounded vibe. A vibrant green highlight for his name breaks the monochrome, subtly reinforcing the brand's natural health association. This design is optimized for social feeds like Instagram, where expert endorsements and clean visuals drive consideration by building trust and authority, encouraging viewers to learn more about the product's comprehensive benefits. The text hierarchy guides the eye from the impactful quote to the endorser's identity.. Headline: I take AG1 because it has vitamins, minerals, probiotics, and adaptogens in the right ratios, sourced from the very best sources.. Primary text: Dr. Andrew Huberman AG1 member since 2012. Why this ad works: High-credibility expert endorsement — Featuring Dr. Andrew Huberman, a renowned neuroscientist, instantly elevates AG1's authority and trustworthiness. His personal endorsement, "I take AG1 because...", creates a powerful, relatable connection with an audience seeking science-backed health solutions. This strategy significantly boosts consideration and reduces skepticism, leveraging his established reputation. Authentic product interaction reinforces usage — Dr. Huberman is shown naturally holding the AG1 shaker bottle, implying regular, personal use rather than a staged pose. This subtle visual cue reinforces the product's integration into a healthy lifestyle, making the testimonial feel more genuine and believable. It helps potential customers visualize themselves using the product daily. Clear, benefit-driven testimonial copy — The quote directly addresses key product benefits (vitamins, minerals, probiotics, adaptogens, quality sourcing) in a concise manner. This educates the viewer on AG1's comprehensive value proposition from a trusted source, making the complex benefits easily digestible and highly persuasive. It directly answers "why" someone should choose AG1.. Specs: Brand: AG1 by Athletic Greens, Industry: Health & Wellness, Platform: Instagram, Format: Static, Audience: Professionals

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Why Clone Ads

What Makes AG1 by Athletic Greens Ads Convert

One SKU, repeated until it owns the category

AG1 doesn't split attention across flavors or variants. Every ad hammers the same pouch. That's why "green powder" now means AG1 in most gym conversations. Brands with five SKUs should run the ad program behind one hero product for 90 days and measure what single-SKU consistency does to brand recall.

Name the endorser, don't just imply credibility

AG1 ads say "Andrew Huberman drinks this every morning." They don't say "trusted by top podcasters." Named authority beats anonymous authority every time. If a doctor, athlete, or creator endorses your product, put their name and face in the ad — with their permission, obviously.

Use ingredient counts as proof, not adjectives

AG1 leads with "75 ingredients" rather than "premium formula." Specific numbers do what adjectives can't. Any supplement, skincare, or food brand should count something — ingredients, grams of protein, days of freshness — and put the number in the headline. Reads as evidence rather than marketing.

Questions

AG1 ads win on three inputs: a single SKU repeated everywhere, named podcast host endorsements (Huberman, Ferriss, Rogan), and ingredient counts used as proof points. A dark-green-and-black palette reads as premium wellness, and discipline around never promoting secondary products keeps the AG1 pouch recognizable from three feet away. Most supplement brands split ad budget across a product catalog; AG1 pours it all into one bag and wins the category association.

Black, forest green, and charcoal dominate. Accent colors include warm amber (the liquid color), cream for ingredient icons, and occasional soft beige for lifestyle context. White text on dark backgrounds drives contrast on mobile feeds. Palette signals wellness without the pastel cliches of the beauty aisle, and the darkness makes the green pouch read as the brightest element in the frame.

Biohackers, wellness-curious professionals, podcast listeners, and gym-goers who value convenience over pill cabinets. Ads skew 25-45, slightly male-leaning, higher income, and overlap heavily with fans of Huberman Lab, The Tim Ferriss Show, and Joe Rogan. Messaging emphasizes time (one scoop, done), ingredient density (75 ingredients in one drink), and the authority of people the audience already trusts from their podcast feed.

AG1 treats podcast host endorsements as paid celebrity testimonials — with the host's name, face, and direct quote featured in static and video ads. Scripts often open with "Here's why I take AG1 every morning." AG1 layers the endorsement with affiliate discount codes, so the same creative runs on the host's show, on their social feeds, and in AG1's own paid media. Three-channel repetition compounds recognition faster than any single placement would.

AG1 reportedly spends in the tens of millions annually on paid creative across Meta, YouTube, and podcast sponsorships, with industry estimates placing monthly Meta spend alone in the $2-5M range during peak quarters. Spend concentrates on the same pouch visual and the same host-endorsement framing, which is why the brand can run heavy budgets without creative fatigue — the volume hits the same message, not 40 different messages.