Hims Weight Loss — Split Screen Lifestyle — Instagram Ad Example
This ad effectively uses a split-screen layout, dedicating one side to clear, concise messaging and the other to aspirational lifestyle imagery. The warm, earthy color palette of browns and creams evokes a sense of natural wellness and approachability, aligning with health-focused messaging. Compositionally, the smiling man on the right, looking upwards, conveys optimism and positive outcomes, fostering an emotional connection. The prominent pill on the left anchors the product, while bold typography for "Weight loss reset" creates a strong visual hierarchy. Optimized for vertical platforms like Instagram Stories or Pinterest, its clean aesthetic and direct visual appeal are designed to stop the scroll and communicate a holistic, positive brand experience. The low text overlay on the lifestyle side ensures the human element remains central.
Why This Ad Works
Split-screen layout balances information and aspiration
The vertical split effectively separates product information and disclaimers from the emotional benefit. This allows viewers to quickly grasp the core message ("Weight loss reset") and see the desired outcome (a happy, confident man), catering to both rational and emotional decision-making processes without overwhelming either side.
Warm, earthy palette builds trust and approachability
The consistent use of browns, creams, and natural skin tones creates a cohesive and inviting visual experience. This palette avoids the cold, clinical feel often associated with medical products, instead signaling a gentle, holistic, and trustworthy approach to weight loss, which resonates well with a male audience seeking relatable solutions.
Positive male representation fosters relatable aspiration
Featuring a smiling, confident man who appears approachable and healthy directly targets the male audience. His upward gaze and relaxed posture convey a sense of hope and success, allowing potential customers to envision themselves achieving similar positive results, thereby increasing engagement and consideration for the Hims program.
Ad Specs
Color Palette
Original Ad Copy
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What You Could Improve
Integrate a clear, prominent Call-to-Action
The ad lacks an explicit CTA button or phrase. Adding a clear "Learn More," "Start Your Reset," or "Shop Now" would guide interested viewers to the next step. A prominent CTA can increase click-through rates by 15-25% on platforms where direct action is expected.
Simplify or relegate extensive disclaimer text
The lengthy disclaimer, while legally necessary, can detract from the primary message. Consider using a shorter, legally compliant summary on the ad, with a clear link or swipe-up action to full details. This improves readability and maintains focus on the core offering, enhancing user experience.
Questions
AdDogs rebuilds the ad with your product photo and extracts your brand colors automatically from your logo. Same layout and composition — your product, your brand.
Pick your dimension per generation. Basic includes 3 dimensions: square (1:1) for Instagram and Facebook feeds, portrait (9:16) for Stories and Reels, landscape (16:9) for Google Display and YouTube. Pro and Ultimate unlock all 14, including Pinterest (2:3), cinematic (21:9), and banners.
Built for health & wellness products. The Split Screen composition works best when the product photo carries the persuasion. Any background, any angle — AdDogs handles the cutout.
One credit. $0.40 on the Basic plan ($12/mo for 30 credits), $0.33 on Pro. One credit produces one finished ad in the dimension you pick.
Reels ads lead on reach and CPM, carrying roughly 60% of Meta's Instagram delivery budget in 2026. Story ads win for retargeting conversion because the full-screen vertical format forces attention. Feed single-image ads still hold their ground for cold-traffic testing — cheaper to produce, faster to iterate. Carousel sits fourth but outperforms for multi-SKU DTC brands showing range.
Feed posts run 1:1 at 1080x1080 pixels or 4:5 portrait at 1080x1350. Reels and Stories need 9:16 vertical at 1080x1920. Carousel ads use 1:1 square with 2-10 slides. Running the wrong aspect ratio gets your ad letterboxed and downranked by delivery. Portrait 4:5 tends to win Feed CTR because it takes 25% more vertical screen space on mobile.
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