Hims Hair Regrowth — Before/After Grid — Haircare Ad Example
This ad employs a grid layout featuring four distinct male faces, implicitly showcasing the journey of hair regrowth. The muted, earthy color palette of beige and brown conveys a sense of trustworthiness and natural efficacy, avoiding harsh clinical aesthetics. Compositionally, the multiple faces provide strong social proof, allowing viewers to identify with different stages or types of hair loss. The vertical format is optimized for mobile-first platforms like Instagram or Facebook Stories, where visual storytelling and relatable imagery drive engagement. Text hierarchy is clear: a bold headline immediately states the benefit, followed by a specific timeframe and ingredients, reinforcing credibility. The overall design prioritizes visual evidence and direct communication of results over abstract branding, aiming to convert consideration into action by addressing a common male concern.
Why This Ad Works
Multiple faces build relatable social proof
By featuring four different men, the ad broadens its appeal and provides diverse examples of hair loss and potential regrowth. This visual variety helps viewers find someone they can relate to, increasing trust and the perceived efficacy of the Hims solution.
Muted color palette signals trust
The use of a soft beige background with brown text creates a warm, approachable, and trustworthy aesthetic. This avoids the sterile feel of many medical ads, making the sensitive topic of hair loss feel less intimidating and more aligned with a personal wellness journey.
Clear benefit statement drives interest
The headline "Stronger hairlines through hims" immediately communicates the core value proposition. This direct, benefit-oriented language, followed by a specific timeframe for results, effectively captures attention and motivates further engagement from those experiencing hair loss.
Ad Specs
Color Palette
Original Ad Copy
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What You Could Improve
Add a prominent call-to-action button
The ad lacks a clear, clickable CTA button. While the platform might add one, integrating a visual "Shop Now" or "Learn More" button directly into the ad creative could significantly boost conversion rates by guiding users to the next step more explicitly.
Enhance visual distinction of results
While implied, the "before" and "after" stages are not explicitly labeled or visually distinct. Adding subtle markers (e.g., "Before" / "After" text, or a clearer visual progression) could strengthen the impact of the results and make the ad's message more immediately apparent.
Questions
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Pick your dimension per generation. Basic includes 3 dimensions: square (1:1) for Instagram and Facebook feeds, portrait (9:16) for Stories and Reels, landscape (16:9) for Google Display and YouTube. Pro and Ultimate unlock all 14, including Pinterest (2:3), cinematic (21:9), and banners.
Built for health & wellness products. The Grid/Collage composition works best when the product photo carries the persuasion. Any background, any angle — AdDogs handles the cutout.
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Before-after split frames dominate haircare CTR — 1:1 for Facebook feed, 4:5 for Instagram feed, 9:16 for Stories and Reels. Video timelines (day 1 vs day 90) perform second best because they imply a credible duration. Static bottle heroes underperform unless paired with a transformation carousel or an ingredient callout with specific mg or percentage claims.
Nutrafol, Function of Beauty, OUAI, Vegamour, and Prose run the heaviest sustained spend in haircare DTC. Nutrafol alone runs into eight figures annually on Meta. Vegamour built a growth brand on plant-based positioning with weekly creative rotation. Function of Beauty owns the custom-formula quiz funnel. Each has a recognizable visual system worth studying frame-by-frame.
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