The Ordinary GF 15% Solution — Before/After Split — Instagram Ad Example
This ad employs a clear split-screen layout, pairing a hero shot of The Ordinary's GF 15% Solution with compelling before-and-after imagery. The minimalist white and grey background, combined with stark black typography, reinforces the brand's clinical, no-nonsense aesthetic. This design choice signals scientific efficacy and transparency, appealing to a results-driven audience. Compositionally, the large headline immediately grabs attention, followed by the product bottle establishing brand identity, and then the visual proof of the before/after photos. White circles strategically highlight areas of improvement, guiding the viewer's eye. This direct, high-contrast approach is highly optimized for performance marketing on platforms like Facebook or Instagram, where clear value propositions and visual evidence drive engagement and conversion. The text hierarchy prioritizes the product name and key benefit, ensuring the core message is instantly understood, while a small disclaimer maintains credibility.
Why This Ad Works
Before/After imagery provides undeniable visual proof
The side-by-side comparison directly showcases the product's efficacy. Highlighting specific areas with circles on the face images immediately validates the "regenerates aging skin" claim. This visual evidence is highly persuasive, building trust and driving consideration more effectively than text-only claims, especially for skincare products.
Minimalist design conveys scientific credibility
The clean white background, simple typography, and unadorned product packaging align with The Ordinary's brand identity. This minimalist approach avoids marketing fluff, positioning the product as a serious, science-backed solution. It appeals to consumers seeking effective, no-frills skincare, enhancing perceived trustworthiness and authority.
Prominent headline states product and core benefit
The large, bold "GF 15% Solution" headline immediately identifies the product, followed by a clear benefit: "Regenerates the look of aging skin after 10 weeks." This direct communication ensures the ad's purpose and value proposition are understood instantly, crucial for capturing attention in fast-scrolling feed environments.
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What You Could Improve
Incorporate a prominent call-to-action button
While the ad effectively presents product and proof, it lacks an explicit CTA. Adding a button like "Shop Now" or "Learn More" would guide users directly to the next step in the conversion funnel. This reduces friction and significantly improves click-through rates, especially in performance-driven campaigns.
Experiment with displaying product pricing
The Ordinary is known for its accessible pricing. Including the price point directly in the ad could attract price-sensitive consumers and pre-qualify leads. Testing a variant with visible pricing might increase conversion rates by addressing a key purchase barrier upfront.
Questions
AdDogs rebuilds the ad with your product photo and extracts your brand colors automatically from your logo. Same layout and composition — your product, your brand.
Pick your dimension per generation. Basic includes 3 dimensions: square (1:1) for Instagram and Facebook feeds, portrait (9:16) for Stories and Reels, landscape (16:9) for Google Display and YouTube. Pro and Ultimate unlock all 14, including Pinterest (2:3), cinematic (21:9), and banners.
Built for health & wellness products. The Before/After composition works best when the product photo carries the persuasion. Any background, any angle — AdDogs handles the cutout.
One credit. $0.40 on the Basic plan ($12/mo for 30 credits), $0.33 on Pro. One credit produces one finished ad in the dimension you pick.
Reels ads lead on reach and CPM, carrying roughly 60% of Meta's Instagram delivery budget in 2026. Story ads win for retargeting conversion because the full-screen vertical format forces attention. Feed single-image ads still hold their ground for cold-traffic testing — cheaper to produce, faster to iterate. Carousel sits fourth but outperforms for multi-SKU DTC brands showing range.
Feed posts run 1:1 at 1080x1080 pixels or 4:5 portrait at 1080x1350. Reels and Stories need 9:16 vertical at 1080x1920. Carousel ads use 1:1 square with 2-10 slides. Running the wrong aspect ratio gets your ad letterboxed and downranked by delivery. Portrait 4:5 tends to win Feed CTR because it takes 25% more vertical screen space on mobile.
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